In 2016 Michael Counts lent his talents to the Tavistock Development Corp and their development of Lake Nona, one of the fastest growing communities in the U.S., where he designed The Beacon, a massive piece of permanent public art that stands as an anchor of the development’s Town Center. A 7000 square-acre development owned by British billionaire entrepreneur Joe Lewis, Lake Nona is already home to one of the most prominent medical cities in America and is the most technologically connected community in the country and is expected to “transform the Orlando region as Disney World did in the 1970’s.”
Anchoring The Beacon is a 264-foot-long “code wall” along the outer facade of the town center parking structure. This massive design feature, a static steel veneer into which binary code has been cut, has been animated by a dynamic lighting design – a collaboration between Counts and Hamilton associated lighting designer, Ryan O’Gara – which integrates the Code Wall and the Beacon into one massive and highly visible piece of permanent public media art. Since developing the initial design for Lake Nona, Counts and team have been engaged on several different aspects of the overall development and marketing of the community, including other location designs, brand videos and the overall consumer-facing, marketing communication for Lake Nona.